{"id":20684,"date":"2026-05-20T17:08:23","date_gmt":"2026-05-20T09:08:23","guid":{"rendered":"https:\/\/www.accoladeip.com\/hk\/?p=20684"},"modified":"2026-05-22T15:43:21","modified_gmt":"2026-05-22T07:43:21","slug":"asean-e-commerce-trademark-protection-chn","status":"publish","type":"post","link":"https:\/\/www.accoladeip.com\/hk\/tc\/articles-cn\/asean-e-commerce-trademark-protection-chn\/","title":{"rendered":"\u6771\u76df\u96fb\u5b50\u5546\u52d9\u8207\u5546\u6a19\u4fdd\u8b77"},"content":{"rendered":"<div id=\"pl-20684\"  class=\"panel-layout\" ><div id=\"pg-20684-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-20684-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-20684-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1><strong>\u6771\u76df\u96fb\u5b50\u5546\u52d9\u8207\u5546\u6a19\u4fdd\u8b77<\/strong><\/h1>\n<h3><strong>\u70ba\u4ec0\u9ebc\u5546\u6a19\u8a3b\u518a\u5c0d\u7db2\u8def\u8ce3\u5bb6\u81f3\u95dc\u91cd\u8981<\/strong><\/h3>\n<h3><strong>\u60a8\u9700\u8981\u5546\u6a19\u624d\u80fd\u958b\u59cb\u92b7\u552e\u55ce\uff1f<\/strong><\/h3>\n<p>\u60a8\u53ef\u4ee5\u5728<strong>\u6c92\u6709\u8a3b\u518a\u5546\u6a19<\/strong>\u7684\u60c5\u6cc1\u4e0b\uff0c\u958b\u59cb\u5728 Shopee\u3001Lazada \u548c TikTok Shop \u7b49\u5e73\u53f0\u4e0a\u92b7\u552e\u3002<\/p>\n<p><strong>\u7136\u800c\uff1a<\/strong>\u4e00\u65e6\u60a8\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u54c1\u724c\u6216\u64f4\u5927\u696d\u52d9\u898f\u6a21\uff0c\u5546\u6a19\u5728\u5be6\u969b\u64cd\u4f5c\u4e2d\u5c31\u6703\u8b8a\u5f97\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h3><strong>\u4eca\u65e5\u5e73\u53f0\u73fe\u72c0<\/strong><\/h3>\n<h4><strong>\u92b7\u552e\u901a\u7528\u54c1\uff08\u7121\u54c1\u724c\u7522\u54c1\uff09<\/strong><\/h4>\n<ul>\n<li>\u4e0d\u9700\u8981\u5546\u6a19<\/li>\n<li>\u51c6\u5165\u9580\u6abb\u4f4e<\/li>\n<li>\u7af6\u722d\u6fc0\u70c8\u3001\u50f9\u683c\u5c0e\u5411\u7684\u5e02\u5834<\/li>\n<\/ul>\n<h3><strong>\u92b7\u552e\u54c1\u724c\u7522\u54c1<\/strong><\/h3>\n<h4><strong>\u5fc5\u9808\u51fa\u793a\uff1a<\/strong><\/h4>\n<ul>\n<li>\u5546\u6a19\u6240\u6709\u6b0a\u8b49\u660e\uff0c\u6216<\/li>\n<li>\u54c1\u724c\u6240\u6709\u8005\u7684\u6388\u6b0a\u66f8<\/li>\n<\/ul>\n<h4><strong>\u82e5\u7121\u6cd5\u63d0\u4f9b\u8b49\u660e\uff1a<\/strong><\/h4>\n<ul>\n<li>\u5546\u54c1\u9801\u9762\u53ef\u80fd\u6703\u88ab\u522a\u9664<\/li>\n<li>\u5e33\u865f\u53ef\u80fd\u6703\u9762\u81e8\u9650\u5236<\/li>\n<\/ul>\n<h3>\u5e73\u53f0\u8981\u6c42\uff08\u6982\u8ff0\uff09<\/h3>\n<table>\n<thead><\/thead>\n<tbody>\n<tr>\n<td><strong>\u5e73\u53f0<\/strong><\/td>\n<td><strong>\u9805\u76ee \/ <\/strong><strong>\u8a08\u5283<\/strong><\/td>\n<td><strong>\u6838\u5fc3\u8981\u6c42<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Shopee<\/strong><\/td>\n<td>Shopee Mall (\u8766\u76ae\u5546\u57ce)<\/td>\n<td style=\"white-space: pre-line;\" width=\"309\">\u54c1\u724c\u6240\u6709\u6b0a \/ \u6388\u6b0a\u66f8<\/td>\n<\/tr>\n<tr>\n<td><strong>Lazada<\/strong><\/td>\n<td>LazMall<\/td>\n<td style=\"white-space: pre-line;\" width=\"309\">\u5546\u6a19\uff08\u5728\u5be6\u969b\u64cd\u4f5c\u4e2d\u70ba\u786c\u6027\u8981\u6c42\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>TikTok Shop<\/strong><\/td>\n<td>\u5b98\u65b9\u5e97 (Official Shop)<\/td>\n<td style=\"white-space: pre-line;\" width=\"309\">\u5546\u6a19\u6216\u6388\u6b0a\u66f8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>\u70ba\u4ec0\u9ebc\u5546\u6a19\u8a3b\u518a\u81f3\u95dc\u91cd\u8981<\/strong><\/h3>\n<ol>\n<li>\n<h4><strong>\u4fdd\u8b77\u60a8\u7684\u54c1\u724c<\/strong><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li>\u6e05\u9664\u4eff\u5192\u54c1\u548c\u6284\u8972\u7684\u5546\u54c1\u9801\u9762<\/li>\n<li>\u76f4\u63a5\u5728\u5e73\u53f0\u4e0a\u7dad\u8b77\u60a8\u7684\u6b0a\u5229<\/li>\n<li>\u9632\u6b62\u672a\u7d93\u6388\u6b0a\u7684\u8ce3\u5bb6\u92b7\u552e<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h4><strong>\u7372\u5f97\u5b98\u65b9\u5e97\u92ea\u8eab\u5206\u8cc7\u683c<\/strong><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li>\u7d93\u9a57\u8b49\u7684\u54c1\u724c\u6a19\u7c64<\/li>\n<li>\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u512a\u5148\u66dd\u5149<\/li>\n<li>\u53c3\u8207\u7368\u5bb6\u6d3b\u52d5\u7684\u6b0a\u9650<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4><strong>\u63d0\u5347\u66dd\u5149\u7387\u8207\u92b7\u91cf<\/strong><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li>\u900f\u904e\u5e73\u53f0\u6f14\u7b97\u6cd5\u7372\u5f97\u66f4\u597d\u7684\u66dd\u5149<\/li>\n<li>\u53c3\u8207\u5927\u578b\u4fc3\u92b7\u6d3b\u52d5<\/li>\n<li>\u4f7f\u7528\u5ee3\u544a\u548c\u884c\u92b7\u5de5\u5177<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h4><strong>\u5efa\u7acb\u6d88\u8cbb\u8005\u4fe1\u4efb<\/strong><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li>\u300c\u5b98\u65b9\u65d7\u8266\u5e97\u300d = \u6b63\u54c1\u4fdd\u8b49<\/li>\n<li>\u66f4\u9ad8\u7684\u8f49\u5316\u7387<\/li>\n<li>\u66f4\u5f37\u7684\u54c1\u724c\u5b9a\u4f4d<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h4><strong>\u63a7\u5236\u60a8\u7684\u901a\u8def\u5206\u92b7<\/strong><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li>\u6c7a\u5b9a\u8ab0\u53ef\u4ee5\u92b7\u552e\u60a8\u7684\u7522\u54c1<\/li>\n<li>\u4fdd\u8b77\u5b9a\u50f9\u548c\u54c1\u724c\u8072\u8b7d<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h4><strong>\u5be6\u73fe\u5340\u57df\u64f4\u5f35<\/strong><\/h4>\n<\/li>\n<\/ol>\n<ul>\n<li>\u5728\u6574\u500b\u6771\u76df\uff08ASEAN\uff09\u5e02\u5834\u4fdd\u8b77\u60a8\u7684\u54c1\u724c<\/li>\n<li>\u652f\u6301\u8a31\u53ef\u52a0\u76df\u8207\u5206\u92b7\u4ea4\u6613<\/li>\n<li>\u5efa\u7acb\u9577\u671f\u54c1\u724c\u50f9\u503c<\/li>\n<\/ul>\n<h3><strong>\u672a\u6301\u6709\u5546\u6a19\u7684\u98a8\u96aa<\/strong><\/h3>\n<p>\u672a\u80fd\u78ba\u4fdd\u5546\u6a19\u4fdd\u8b77\u53ef\u80fd\u6703\u5c0e\u81f4\u4ee5\u4e0b\u5f8c\u679c\uff1a<\/p>\n<h4><strong>\u7121\u6cd5\u6709\u6548\u7dad\u6b0a<\/strong><\/h4>\n<ul>\n<li>\u96e3\u4ee5\u6e05\u9664\u4fb5\u6b0a\u7684\u5546\u54c1\u9801\u9762<\/li>\n<li>\u5e73\u53f0\u53ef\u80fd\u6703\u62d2\u7d55\u53d7\u7406\u6295\u8a34<\/li>\n<\/ul>\n<h4><strong>\u54c1\u724c\u88ab\u60e1\u610f\u6436\u6ce8\uff08\u54c1\u724c\u52ab\u6301\uff09<\/strong><\/h4>\n<ul>\n<li>\u7b2c\u4e09\u65b9\u53ef\u80fd\u6703\u6436\u5148\u8a3b\u518a\u60a8\u7684\u54c1\u724c<\/li>\n<li>\u60a8\u53ef\u80fd\u6703\u5931\u53bb\u54c1\u724c\u6b0a\u5229\uff0c\u6216\u88ab\u903c\u8feb\u91cd\u65b0\u66f4\u6539\u54c1\u724c\u540d\u7a31<\/li>\n<\/ul>\n<h4><strong>\u5546\u54c1\u9762\u81e8\u88ab\u4e0b\u67b6\u7684\u6295\u8a34<\/strong><\/h4>\n<ul>\n<li>\u4ed6\u4eba\u53ef\u4ee5\u5c0d\u60a8\u7684\u5e97\u92ea\u63d0\u51fa\u6295\u8a34<\/li>\n<li>\u60a8\u7684\u7522\u54c1\u53ef\u80fd\u6703\u88ab\u522a\u9664<\/li>\n<\/ul>\n<h4><strong>\u5e73\u53f0\u6b0a\u9650\u53d7\u9650<\/strong><\/h4>\n<ul>\n<li>\u7121\u6cd5\u5165\u99d0 Shopee Mall \/ LazMall \/ \u5b98\u65b9\u5e97<\/li>\n<li>\u66dd\u5149\u7387\u548c\u4fe1\u4efb\u5ea6\u964d\u4f4e<\/li>\n<\/ul>\n<h4><strong>\u5546\u696d\u50f9\u503c\u75b2\u8edf<\/strong><\/h4>\n<ul>\n<li>\u54c1\u724c\u7121\u6cd5\u4f5c\u70ba\u8cc7\u7522\u64c1\u6709\u6240\u6709\u6b0a<\/li>\n<li>\u96e3\u4ee5\u9032\u884c\u64f4\u5f35\u3001\u6388\u6b0a\u6216\u5438\u5f15\u6295\u8cc7\u8005<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-20684-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-20684-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-20684-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: center;\"><strong>\u5099\u8a3b\uff1a<\/strong> \u672c\u50b3\u55ae\u50c5\u4f9b\u8cc7\u8a0a\u53c3\u8003\u4e4b\u7528\uff0c\u4e0d\u69cb\u6210\u6cd5\u5f8b\u5efa\u8b70\u3002<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-20684-1-0-1\" class=\"so-panel widget widget_sow-image panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-20684\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t\t<a href=\"https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/AIPHK-ASEAN-E-Commerce-Trademark-Protection.pdf\"\n\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\" \t\t>\n\t\t\t<img fetchpriority=\"high\" \n\tsrc=\"https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-212x300.jpg\" width=\"212\" height=\"300\" srcset=\"https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-212x300.jpg 212w, https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-724x1024.jpg 724w, https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-768x1087.jpg 768w, https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-1086x1536.jpg 1086w, https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-1447x2048.jpg 1447w, https:\/\/www.accoladeip.com\/hk\/wp-content\/uploads\/2026\/05\/1-AIPHK-ASEAN-E-Commerce-Trademark-Protection_Page_1-scaled.jpg 1809w\" sizes=\"(max-width: 212px) 100vw, 212px\" title=\"1-[AIPHK] ASEAN E-Commerce &#038; Trademark Protection_Page_1\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t\t\t<\/a><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u6771\u76df\u96fb\u5b50\u5546\u52d9\u8207\u5546\u6a19\u4fdd\u8b77 \u70ba\u4ec0\u9ebc\u5546\u6a19\u8a3b\u518a\u5c0d\u7db2\u8def\u8ce3\u5bb6\u81f3\u95dc\u91cd\u8981 \u60a8\u9700\u8981\u5546\u6a19\u624d\u80fd\u958b\u59cb\u92b7\u552e\u55ce\uff1f \u60a8\u53ef\u4ee5\u5728\u6c92\u6709\u8a3b [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":20674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":{"0":"post-20684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-articles-cn","9":"post-with-thumbnail","10":"post-with-thumbnail-large"},"_links":{"self":[{"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/posts\/20684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/comments?post=20684"}],"version-history":[{"count":4,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/posts\/20684\/revisions"}],"predecessor-version":[{"id":20689,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/posts\/20684\/revisions\/20689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/media\/20674"}],"wp:attachment":[{"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/media?parent=20684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/categories?post=20684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.accoladeip.com\/hk\/wp-json\/wp\/v2\/tags?post=20684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}