Protect Your Brand in Southeast Asia: First-to-File Determines Who Owns the Rights What is the First-to-File Rule? In many Southeast Asian countries, trademark rights go to the first person to register, even if someone else has been using the brand longer. Act early—protect what’s yours! Early registration safeguards your brand against copycats, legal disputes, and missed business opportunities. Why First-to-File Matters: Protects your brand before competitors Stops unauthorized use by copycats Strengthens your legal enforcement
March 25, 2026
Accolade IP Helps Businesses Turn Ideas into Assets
Accolade IP Helps Businesses Turn Ideas into Assets “Go Global with One Click” – Setting a New Standard for Global IP Strategy** As global markets evolve rapidly, intellectual property (IP) has become a core driver of business competitiveness. Accolade IP, an international IP service provider, announces a full upgrade to its global IP strategy, registration, and management support—helping SMEs and startups simplify cross‑border IP filings and transform creativity into protected, monetizable business assets. Many SMEs
October 15, 2025
Genuine trademark use in EU – Lessons from the Airbnb
Genuine Use Matters: Lessons from the Airbnb v. EUIPO Case Airbnb Case: A Cautionary Tale Airbnb registered its EU trademark for a wide range of services across Classes 35, 36, 38, 39, 41, and 43. When challenged by Airtasker Pty Ltd, EUIPO’s Cancellation Division revoked protection for many services. On appeal, the General Court ruled: ✅ Trademark protection retained for Class 36 services (reviews & feedback about real estate listings, social networking). ❌ Revocation upheld
September 18, 2025
Accolade IP was honored to participate in the 14th China Intellectual Property Annual Conference (CIPAC 2025), held from 11 to 12 September 2025!
Accolade IP was honored to participate in the 14th China Intellectual Property Annual Conference (CIPAC 2025), held from 11 to 12 September 2025! As one of the most influential IP events in China, CIPAC 2025 brought together government representatives, legal experts, enterprises, and IP service providers worldwide. The conference served as a key platform for knowledge exchange, policy discussion, and collaboration to advance global intellectual property protection. Throughout the two-day event, Accolade IP engaged with
September 11, 2025
Accolade IP was honored to participate in the 2025 China International Trademark & Brand Festival (CITBF), held from 5 to 8 September 2025!
Accolade IP was honored to participate in the 2025 China International Trademark & Brand Festival (CITBF), held from 5 to 8 September 2025! As one of China’s most influential trademark and branding events, CITBF gathered leading enterprises, brand owners, trademark agencies, and intellectual property (IP) professionals from around the world. The festival provided a vital platform to advance brand development, strengthen IP protection, and foster global cooperation. During the four-day event, Accolade IP welcomed visitors
